Personalize. It’s what consumers want, and expect. 71% of customers expect brands to know their individual needs and expectations, and 76% say they are frustrated when that is not the case.
When implemented well, personalization can help businesses build deeper relationships with clients while strengthening existing ones ultimately setting them up for long-term success.
Increased Conversion Rates
Using generic content might be quick and easy but it isn’t effective. Taking a targeted approach that hits on customer pain points and interests is a surefire way to increase conversion rates.
It’s also likely buyers will feel more comfortable making transactions with your business if you consistently engage with them in meaningful ways. Offering proactive product recommendations or creating instructional videos are some examples, as customers will see you’re invested beyond simply taking their money. This can help foster loyalty which grows over time leading to increased brand advocacy.
Marketers understand this power; sales organizations, surprisingly, do not. Since sales are usually one-on-one interactions, it presents an ideal opportunity to personalize strategies within those transactions. A correctly executed personalization plan will drive conversions; form lasting relationships; increase engagement; improve lifetime value and overall business results. The only thing you need is a technology platform capable of collecting data across multiple channels such as social media posts or third party vendors so that you can begin implementing it today!
Reduced Decision Fatigue
Decision fatigue might sound like an odd concept – but it’s what prohibits us from making choices quickly and effectively. When our brains have too many options thrown at them at once or are required to complete lengthy processes before purchases can be made, they quickly become overwhelmed and indecisive.
To combat this issue businesses should consider eliminating irrelevant options altogether and reduce the amount of interactions required to make a purchase as much as possible. Netflix does this seamlessly by providing users with personalized content that would interest them instead of presenting every option they have.
When buyers see a business understands their needs, it builds trust and makes them feel like more than just another sale. These feelings help form lifelong connections with customers and increase sales ultimately leading to more customers coming through your doors, and more loyal ones returning as well. Personalized strategies in sales management are therefore integral for creating a profitable and enduring business model.
Increased Customer Engagement
Trust is crucial, no matter what type of product or service you’re selling. Coca-Cola understood this well when it released its “Share a Coke” campaign that printed popular first names onto its bottles and cans. Not only did this help consumers remember their purchase, but it also created an emotional tie to the brand which will help keep buyers coming back for years to come.
Experiences tailored specifically for buyers demonstrate your understanding of their needs and desire to help solve them, establishing trust while positioning you as an authority rather than simply another salesperson trying to meet quotas.
Boosting Customer Loyalty
Customer satisfaction is essential in any business. When a customer feels appreciated or noticed by a business, they tend to trust it more and become loyal customers who will make repeat purchases.
Research from McKinsey shows that 71% of consumers believe brands should provide personalized experiences — and become unhappy when their expectations are not met.
To ensure loyalty among their customers, marketers must make use of the most effective personalization tactics possible on all channels. By using data such as email addresses and phone numbers from various sources, companies can create unique identities for each customer.
When businesses implement strategies aimed at creating a personalized experience for customers, salespeople end up increasing conversion rates and improving overall revenue. Custom content allows businesses to provide an in-person experience online, which helps customers build life-long connections with these brands. To explore personalized strategies and learn more about gaining customer loyalty through this approach, download Crescendo’s free whitepaper today!