The best marketing campaigns often do not directly promote a product. They promote a concept. A good marketing campaign incorporates the concept and design into the message and extends it to cultural, emotional and commercial notions. In this way, it appeals to a wide variety of people. While the product or service being promoted is important, the design is also essential to the campaign’s success. In the following paragraphs, we will discuss three ways that design can improve a marketing campaign.
When choosing a spokesperson for your marketing campaign, choose someone whose face the public can relate to. Most consumers trust recommendations from friends and acquaintances. Using a recognisable face for your brand further enhances the engagement. Using a real person, not a company spokesperson, is another effective strategy. It creates a personal edge that makes your brand more memorable. It also helps if the spokesperson is known to the target audience.
An excellent campaign can be memorable because it has a concept that consumers will understand without explanation. For example, the State Farm commercials are memorable because people remember them. Similarly, the Dove commercials challenge the standards of beauty and change the way women view themselves. A marketing campaign like this will make people think about their product or brand. And the best marketing campaigns will be memorable. If you’re looking for a memorable campaign, you’ve come to the right place.
The best marketing campaigns are often chosen based on historical significance. Some campaigns redefined advertising strategies, while others simply portrayed a message to their target audience. Many are tied to the brand and company they promote. For example, the De Beers campaign began during the Great Depression, when consumers needed diamonds, not to mention their financial situation. However, despite its historical significance, it still remains one of the most memorable marketing campaigns in history.
In short, the best marketing campaigns stand out from the competition. Before choosing the perfect marketing strategy for your product or service, you must determine what you hope to accomplish by launching it. There are two types of marketing campaigns: those that drive organic traffic to a website and those that generate viral buzz about a product. Some marketing campaigns are simply for building brand awareness. If you have the right mix of both, you’re bound to get a successful marketing campaign.
Another example of a successful campaign is Nike’s “Just Do It” marketing campaign. While the company initially focused on runners, the craze for exercising led the company to focus on sports shoes and apparel. The marketing department at Nike needed to capitalize on the trend and compete with Reebok, which had already launched a similar campaign. The result was a massive sales increase. The slogan has continued to hold meaning to the company today.