Privacy-First Marketing: How to Build Trust (and Your Business) with Zero-Party Data
Let’s be honest. The old marketing playbook is, well, broken. Third-party cookies are crumbling. Consumers are savvy—and skeptical—about how their…
Marketing Automation for Hyper-Personalized Customer Journeys: Beyond the Batch-and-Blast
Let’s be honest. We’ve all been on the receiving end of that painfully generic email. You know, the one that…
Adapting Marketing for the Voice Search and Smart Speaker Ecosystem
You know the scene. Someone’s hands are covered in flour, or they’re driving, or just plain lazy on the couch.…
Beyond “Hello, [First Name]”: The Real Power of Hyper-Personalization with AI
Let’s be honest. We’ve all been on the receiving end of bad personalization. You buy a coffee maker online and…
Interactive Content Formats for B2B Lead Generation: Moving Beyond the Static Page
Let’s be honest. The old way of B2B marketing—the endless white papers, the dense e-books, the one-way blog posts—is getting,…
Hyper-personalization Strategies Using AI in Email Marketing: Moving Beyond “First Name”
Let’s be honest. We’ve all been there. You get an email that starts with “Hi [First Name],” and you’re supposed…
Interactive Content Formats Beyond Quizzes and Calculators
Quizzes and calculators have had their moment. They’re the reliable workhorses of the interactive content world. But honestly, the digital…
Marketing for the Decentralized Web (Web3): It’s a Whole New World
Let’s be honest. If you’re a marketer who cut your teeth on Web2, the world of Web3 can feel… disorienting.…
Micro-influencer Partnerships for Specialized Product Categories: The Smart Marketer’s Secret Weapon
Think about the last time you bought something truly niche. Maybe it was a specific type of Japanese kitchen knife,…
The Impact of Advertisements on Consumer Attitudes and Intentions
Advertising is an integral component of business, and the impact it has on consumer buying behavior is undeniable. A recent…