Author: Lindsay Robertson

code. Have a plain-text version. Again, that color contrast matters in your beautiful designs. Representation in Messaging Inclusive design isn’t…

Let’s be honest. The old marketing playbook is, well, broken. Third-party cookies are crumbling. Consumers are savvy—and skeptical—about how their…

Let’s be honest. We’ve all been on the receiving end of that painfully generic email. You know, the one that…

You know the scene. Someone’s hands are covered in flour, or they’re driving, or just plain lazy on the couch.…

Let’s be honest. The old playbook for B2B sales negotiations is, well, a bit dusty. It assumed a world of…

Let’s be honest—the sales playbook is getting a serious rewrite. For decades, sales teams have thrived on methodologies like SPIN…

Let’s be honest. Selling a subscription box or a curated collection isn’t like selling a single product. You’re not just…

Let’s be honest. When you hear “sales enablement,” you picture the sales floor. A bustling hub of decks, scripts, and…

Let’s be honest: managing a distributed team is fantastic. You tap into global talent, foster round-the-clock productivity, and build a…

Let’s be honest. For a SaaS founder, the word “accounting” probably doesn’t spark joy. It’s more likely to trigger a…