Post-Pandemic Trade Show Etiquette: A New Playbook for Networking
Let’s be honest. Walking back into a bustling convention hall after a few years of virtual meetings can feel… strange.…
Leveraging Micro-Influencers and Creators for Pre-Show Audience Building
Let’s be honest. The old playbook for promoting a live event—blast a few emails, run some generic ads, hope people…
Marketing Mental Models: The Invisible Frameworks for Smarter Strategy
Ever feel like you’re drowning in marketing data? You’ve got the analytics dashboards, the social listening tools, the customer surveys……
Marketing for the Circular Economy: How Sustainable Brands Tell a Different Story
Let’s be honest. Marketing a sustainable product in today’s world isn’t just about slapping a green leaf on the packaging…
Crafting Marketing Campaigns for Sustainable and Circular Economy Brands
Let’s be honest. Marketing a sustainable brand is a different beast. You’re not just selling a product; you’re advocating for…
Beyond the Screen: Leveraging Spatial Computing and Augmented Reality for Immersive Brand Experiences
Let’s be honest. We’re all a bit numb to traditional ads. Banner blindness is real. A 30-second pre-roll video? Skip.…
Sales Enablement for Creator-Led Brands: Turning Influence into Revenue
Let’s be honest. The landscape has shifted. It’s not just about slapping a creator’s name on a product and hoping…
Ethical Sales Strategies for the Conscious Consumer and Impact Economy
Let’s be honest. The old sales playbook feels… dusty. The high-pressure tactics, the vague promises, the feeling that you’re just…
The Role of Sales in Circular Economy Business Models and Product Lifecycles
For decades, sales was a linear game. You know the drill: make a thing, sell the thing, move on to…
Sales Enablement for Selling Complex, Subscription-Based Software Services
Let’s be honest: selling complex, subscription software isn’t like selling anything else. You’re not moving a box or a one-time…